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Toyota Engages Community Special Build Money Box using Mobile Billboard


Toyota raised funds for Australian Paralympians to go to Rio with a giant 3m high Gold Medal Moneybox attached to the side of a Mobile Billboard. Running Boards managed the special build process and 3 weeks later the giant Moneybox was filling up with $1 and $2 coins! The campaign kicked off in Martin Place in Sydney and then toured Toyota Dealerships across Australia. Live TV broadcasts with Channel 7 promoted the fundraising.


Audience: Communities around Australia
Location: VIC, SA, NSW, QLD.
Products: Special Build Mobile Billboards
Category: Experiential, Media, Advertising

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Tasmania Outdoor Media delivering campaigns, events and activations across Australia.


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