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Formula 1 F1 activation with Digital Screens & Mobile Billboards


Formula 1 attracted over 10,000 to attend launch event with multi-channel mobile outdoor formats. Formula 1 wanted to ensure that its new format launch event got off to a flying start. Bike Boards and a Digital Mobile Billboard saturated the streets with the message that the launch event was taking place that day. 2 x Digital Screen 6 ensured that rev heads who turned up in their thousands got a good view of all the action.


Audience: Melbourne CBD visitors, shoppers & office workers
Location: Federation Square Melbourne
Products: Digital Mobile Billboard, Mobile Billboard, Bike Boards, Digital Screen 6 ( x2)
Category: Experiential, Media, Advertising, Events

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