Brisbane tourism created a user experience that took Melbournites on a virtual tour of Brisbane displayed on Digital Led Screen 15. Brisbane Tourism brand activation created an immersive experience with virtual reality transporting the user to an experience in Brisbane while standing in Melbourne.  LED Screen 15 was there to capture the experience, plus deliver video footage of Brisbane showing an enticing place to visit. Ambassadors where there to activate the event, provide more information and capture email addresses to build a database.